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Beauty YouTubers are usually known and are often called "Beauty Gurus", "Beauty Vloggers" and / or "Beauty Influencers". It is mostly young women and men who make messages and videos about cosmetics, fashion, makeup and other beauty related topics on YouTube.
There are more than 45,000 YouTube channels that specialize in fashion and beauty related content, videos on makeup tutorials, cosmetics / skin care, beauty recommendations and other more topics only on YouTube Community. Every month, more than 50 million people watch more than 1.6 million minutes of consumer-made fashion and beauty videos on YouTube.
Some beauty influencers extend their careers in the online industry and earn huge sums by using their channels as a way to establish themselves and use them for business purposes, which are also carried out through collaborations with some cosmetics or clothing brands. They generally fall into their designated categories, such as a product review, makeup tutorials, exposures, and personality clips. Other YouTubers chose to follow the simple uploading of videos as a hobby and did not imitate how much money they could earn with their videos.
Here is a list of most powerful influencers or let's say Beauty Goddess in the world of YouTube
Born Brit who is also known as Zoella on YouTube. She started broadcasting from her nursery, her & # 39; traits & # 39; or the internet use that shows off cosmetics purchases. Now she has more than 11.6 million YouTube subscribers and has a best-selling line of beauty products at the British retailer Superdrug at the age of 27. Her first novel, "Girl Online", broke the sales figures of the first week according to Nielsen BookScan.
Phan & # 39; s name is a synonym for influencer who has become an entrepreneur ten years after posting her first YouTube video. She is now co-founder of Ipsy, a box of cosmetics for subscriptions, worth an estimated $ 500 million in 2015. She stopped posting sponsored content as her business grew; she soon learned that it would not be long-lasting because viewers prefer authenticity to advertising.
While working in a financial position, the Dubai-based entrepreneur started blogging in 2010. Seven years later, she and her two sisters oversee a beauty empire with false eyelashes from Kim Kardashian and also sold in vending machines with Kattan & # 39; s face splashed on the side. Her makeup line is sold in Sephora.
Nikkie the Hunter
Since she uploaded her first video in 2008, the Dutch makeup artist has built up an enviable following that had reached more than 7.2 million on Instagram. In March 2017 she debuted a collaboration with professional line Ofra, including liquid lipsticks she had designed and a highlighter palette.
Known online as "Shaaanxo", in 2009 she started vlogging to fill what she saw as a void. "I was obsessed with watching YouTubers from the US and could never find anyone from New Zealand or Australia," said Kiwi's digital star. Eight years later, she now has a beauty brand, xoBeauty, that sells eyelashes and brushes.
Jeffree has been building online since the days of MySpace. Today, his YouTube channel has more than 4 million subscribers, and a recent video announced a collaboration with fellow top influencer member Manny Gutierrez.
She started blogging in 2008 and then uploaded her first vlog the following year with her grandparents' old video camera. Soon she organized & # 39; glaminars & # 39; or beauty and business seminars via its YouTube channel.
The digital star known as MannyMUA online considered medical education when he started to focus on social media. He is now working on a rising crop of top makeup enthusiasts. He first received a following on Instagram and then went to YouTube at the request of his followers. He is now an ambassador for Maybelline with a total audience of more than 7 million among his many partnerships.
Busy mother and a full-time student with a full-time job, that's how Christen started posting on YouTube in 2009. Now, with an audience of over 4 million on all platforms, she now works with L & O 39, Oreal, Sephora and Urban Decay.
The British-born makeup artist has been growing his YouTube channel since 2009. In 2012, a tutorial on marking and contours such as Kim Kardashian has so far generated over 11 million views and helped him make the big time under beauty push influencers.
From professional makeup artists to amateurs who judge drug stores, buy on camera. Today these influencers had reached 135,000,000 followers, likes and subscribers online.